Athletes, both professional and recreational, have used many methods to treat sore or injured muscles, from pain pills to acupuncture. As science has improved, so have the ways to treat sore or injured muscles. 

Traditional treatments resorted to restricting the movement of injured muscles. Today, studies have shown that keeping muscles moving and improving circulation will reduce the pain and speed healing. 

"That's the science that inspired the father of kinesiology taping, Japanese chiropractor Dr. Kenzo Kase, to develop a muscle treatment in 1979 that he named the Kinesio Taping Method. This taping method gently lifts the layer of skin and attached tissue covering a muscle so that blood and other body fluids can move more freely in and around that muscle." - Stephanie Crawford

The problem is that the kinesiology tape industry in health and fitness has remained relatively unchanged since its beginnings, in the 1970's.

We looked around at different products in the industry and saw there were many improvements that could be made that would further benefit our health and fitness and the way we warm up, perform, and recover.

We are an evolution in the Kinesiology Taping Industry, with improved adhesive, simple application, and added ingredients to help you perform better, recover better and Feel it Work ®.